Marketing and Staging
Good marketing can’t be overlooked when it comes to selling your property, and that goes for how you present the home to how your agent markets it. With a buyer’s real estate search starting online, it’s essential that the photos look fantastic and the space feels comfortable when they come for a viewing.
Professional Photos and Videos
Professional photographers are used to ensure the colours and lighting are appropriate and that the right angles are used to show the home. Photography can also include visually engaging videos to appeal to buyers who gravitate toward that medium. A professional floor plan is always produced so buyers can plan their space and visualize themselves at home. If the property is large or intricate, virtual tours (such as Matterport) can be used to give potential buyers the chance to walk through the space and understand the layout. All photos, videos, floor plans, and virtual tours (if necessary) are included in the commission fee.
Staging and Minor Renovations
Light staging — adding colour and interest through art, plants, fresh towels, fluffy pillows, white sheets, and similar touches — is a great way to present your home in its best light. Staging works: it gives the space a fresh and modern feel, both in photos and in person. Light staging accessories are included in the commission fee.
If your home is vacant or lacks furniture, professional staging is always recommended. Bringing in furniture ensures the photos are eye-catching — vacant spaces rarely photograph well — and furniture can actually make rooms appear larger, as it helps buyers understand how much can comfortably fit. Professionally staged photos take on a magazine-like quality. Established relationships with staging companies mean a quote and opinion are readily available. Staging companies handle the move-in, move-out, and furniture selection — all you need to do is store any personal belongings not needed during the process. In certain situations, virtual staging can be used to add furniture to photos of vacant spaces.
Open Houses and Showings
Open houses and private showings are a significant factor in the sales process. If your home is clean and organized, buyers will be guided through the benefits, helped to understand the opportunity, and made to feel comfortable in the space. Your agent will be prepared with information about the property, building, and neighbourhood to answer questions confidently. Buyers are sent home with professional feature sheets showcasing the photos, floor plan, and key details — a memorable and useful reminder of the space. Neighbourhood information and buyer’s guides are also available for buyers to take home. Marketing materials are always included in the commission fee.
Online Marketing
The MLS feed is the primary channel for reaching buyers, which is why strong photography and accurate listing information are so important. The listing will appear on every website that displays local real estate, including realtor.ca and other major search platforms, as well as individual agent websites and Google. Every listing is also marketed via office and social media accounts. Internet ads are used to ensure potential buyers are aware of the listing.
There is a lot more to marketing and selling your property — but the goal is always to get every interested buyer in front of the listing so the right buyer can be secured.
Preparing Your Home
In order for visuals to be as effective as possible, the space itself needs to look its best. Prior to the photo shoot, recommendations will be made on minor updates to present your home in the best possible light — this may include cleaning and organizing, removing some personal items, painting, or modernizing finishings such as curtains. These suggestions are exactly that: suggestions. You’ll be told what’s ideal, and you can decide what’s feasible. More often than not, the list is quick and easy to complete.
Home Evaluation
If you’re interested in working together or would like more information, reach out directly or fill out a home evaluation form to get started.